Marketing campaigns can be challenging at times, especially when you, as a business, are struggling to connect with your consumers. There are many different ways to advertise to your consumers. The number one way to advertise is using and creating […]
Targeted advertising targets individuals, not websites. Recent tracking technology allows companies to target ads directly at interested consumers. Here is how the technology works on tracking consumers and placing the ad directly to them: First, when a person views a […]
The difference between media planning and buying is that media planners select media to meet a client’s marketing goals, while media buyers negotiate the best media rates and purchase it. There are different steps to each part, here are 5 […]
A marketing consultant have years of experience in previous marketing positions before entering the independent consulting field. Their previous work will only help them within the consulting position. Here are some reasons why you should hire a marketing consultant: They […]
It happened in Pennsylvania, Ohio, Wisconsin, Michigan and even South and West Texas: Counties that had supported Obama and previous Democrats voted Republican. Much has been written about the voters who switched in the 2016 election described as “Disgruntled”, “Angry”, […]
Stay tuned for our latest analysis of Democratic voter trends. In this piece we look at “blue collar” historical Democrats and the messages that appeal to them most.